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Come back home…fashion

To outsource has been an error and finally companies batten down the hatches.

In England, France, Norway and Italy 165 enterprises relocated their manufactures back home. This change of strategy has already created 11.000 new jobs and benefits are just beginning. For instance, Louis Vuitton, Prada, Ferragamo, Ermenegildo Zegna, Bottega Veneta, Geox and Benetton are cases of brand repatriation. Furthermore, the Safilo group has already announced it will move back to Italy the 70% of their glass production.

According to the 2017 European Monitor of Reshoring report, the reason of this reconsideration arises from the poor quality of the offshore productions, the delivery time and the need to be closer to clients. Not to mention the increase in the labour cost in countries like China and East Europe.

Wonderful news for “Made in Italy” that continues to be the signature product on which to focus for creativity, quality, reliability, craftsmanship and expertise.


Mariella Milani

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