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Sneaker: history of an increasingly fashionable phenomenon

Once sneakers were used only for sport .... Nowadays, as we have seen in the latest fashion shows, they are a must to wear even under evening dresses.

What makes the difference is the contamination with the world of art, music and sport. Even the great brands like Stella McCartney and Yohji Yamamoto have collaborated closely with sportswear giants such as Adidas, Puma and Converse.

The history of this shoe begins at the end of the 19thcentury when the rigid soles were replaced by softer and more flexible ones and laces were added. Well, sneakers were finally born and from fox hunting shoes, with the spread out of the urban culture as fashion, the sneakers became a popular item during the 50s when the movie “Rebel Without a Cause” came out and James Dean, the worldwide trasgressive sex symbol, launched them all over the world.

After a long journey sneakers have been transformed into the most representative street culture symbol.

Nowadays sneakers, deemed to be the fundamental shoe of every casual wear, can be wore in pretty every context, such as for running, playing soccer or those used especially by young people.

Unavoidable that even the fashion world has understood the sneakers’ value and each season fashion designers introduce on the market more elaborate articles which differ from one to another for aesthetics and performance…the sneakers were a typical cloth of the sport activity, but today it is a glamour item on the catwalks with ever-higher prices…. 

Nowadays choosing a sneaker, among the endless proposals of decorations, technical materials, aesthetic finishes or solutions that make the sneakers more and more performing, has now become a really hard task and according to the data, even the most elite brands, thanks to this kind of shoe, have increased their turnover.

Just to give an example, the new insane trend in the USA is to spend from $ 1,000 to $ 40,000 to buy really expensive shoes like the Nike Air Jordan in navi suede version; the increasing demand of unique goods has, of course, drawn fashionistas and investment funds’ attention. 

According to the New York Times, the multinational Adidas, in collaboration with the musician Pharrell Williams, has launched a pair of sneakers sold for 12.350$ in a shop of SoHo specialized in the limited edition. From the sport pitches to items to be closed in safe.

 

Mariella Milani

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